Medtronic Medical Surgical

The Art of Innovation

For EHS 2025 in Paris, Medtronic wanted to go beyond traditional exhibition space. The brief: bring to life the theme The Art of Innovation - celebrating their heritage and the “Back to the Origins” spirit of the congress and sparking genuine engagement with surgeons. From ProGrip™ mesh to Hugo™ RAS, every detail needed to inform and inspire.

We helped shape their vision into a cohesive story, elevating bold ideas into a seamless experience. Using art, engineering and storytelling, we created a striking visual language grounded in French culture and powered by medtech innovation.
Every element became a talking point - from the ballerina sculpted from surgical mesh to the kaleidoscope of hexagonal forms referencing the mesh’s structure. The experience brought clarity, emotion and momentum to a busy congress floor.

Our approach

What if the key to the future lies in the past?

Innovation starts with a question.
What if progress means rethinking the familiar?

At EHS Paris, we go back to the origins:
Honouring heritage, embracing bold new ideas.

  • Hugo™ RAS bringing choice and precision to surgery,

  • ProGrip™ mesh new control to a trusted solution.

  • It’s seeing what’s always been there, in a new light.

This is more than a booth. This is the Art of innovation.

What we delivered

  • Exhibition booth design and branding

  • Video content highlighting The Art of Innovation

  • Interactive hexagonal kaleidoscope inspired by mesh structure

  • Light box displays showcasing new mesh size tech through cut-out openings

  • Rising Man sculpture crafted from recycled medical devices, symbolizing sustainability

  • Hernia Heroes charity activation, engaging attendees for a cause

  • Social media campaign plus pre-launch and post-event emailers

A big THANKS for the creative artwork, your patience and flexibility. The result was great.

Andrea - Medtronic