Centered around you
Medtronic Cardiovascular
Medtronic Cardiovascular needed a strategy to position the LINQ™ system as the leading choice for clinics seeking efficient implantable cardiac monitoring. With hospitals facing increasing resource shortages and a growing demand for smarter solutions, and new players challenging Medtronic’s position, it was critical to highlight LINQ™ as the most accurate and time-saving system on the market, backed by claims that no competitor can match.
Our approach
We crafted a story that taps into the real pressures healthcare professionals face, using emotion to highlight their daily struggles in a way that feels authentic and relatable. At the heart of the narrative is the healthcare professional, with LINQ™ positioned as the essential solution. One that directly addresses their needs, saves time, and adds meaningful value to their work.
How we turned clinical pressure into a powerful, human story.
Let’s talk about paediatric dystonia,not with jargon but with imagination.
A wobbly bike ride. A sudden fall. A question echoes: what’s happening to me? Then comes Dynamo. Not just a mascot, he’s a friend, Helping children find their balance again. Because sometimes, tiny device can mean giant hope for a child with dystonia.
Dynamo reminds us all:
Dystonia isn’t the end – it’s just the beginning of a new story.
What we delivered
Dynamo mascot story and dialogue-driven scripts
Static ads, flyers and infographics tailored for families
Educational toolkit with PPT, banners and colouring pages
Social media assets for awareness campaigns targeting permissive countries
Print and digital materials supporting employee engagement and outreach
Although graphic design is my main role, I really enjoyed working on this project because illustration is something I genuinely love. The subject matter meant a lot to me, and I feel proud knowing that my drawings are contributing to such an important cause.
Anna Brown - Motif Creative