Discover with Dynamo
Medtronic Neurovascular
DBS technology can be daunting especially for children and families facing dystonia. Medtronic needed a fresh way to educate and build awareness about its latest Percept RC device. The message had to be simple, relatable, and spark hope — especially during Dystonia Awareness Month. Plus, it needed to work sensitively across both permissive and restrictive markets.
Our approach
We created Dynamo, a relatable dinosaur mascot with a warm, conversational voice that breaks down complex DBS technology into a child-friendly story. Dynamo’s journey - riding his bike, facing dystonia and finding help with DBS - connects emotionally and demystifies treatment. This character became the heart of a multi-format campaign, connecting technical innovation to real feelings, helping families feel seen and supported.
How we gave families a new story
Let’s talk about paediatric dystonia,not with jargon but with imagination.
A wobbly bike ride. A sudden fall. A question echoes: what’s happening to me? Then comes Dynamo. Not just a mascot, he’s a friend, Helping children find their balance again. Because sometimes, tiny device can mean giant hope for a child with dystonia.
Dynamo reminds us all:
Dystonia isn’t the end – it’s just the beginning of a new story.
What we delivered
Dynamo mascot story and dialogue-driven scripts
Static ads, flyers and infographics tailored for families
Educational toolkit with PPT, banners and colouring pages
Social media assets for awareness campaigns targeting permissive countries
Print and digital materials supporting employee engagement and outreach
Although graphic design is my main role, I really enjoyed working on this project because illustration is something I genuinely love. The subject matter meant a lot to me, and I feel proud knowing that my drawings are contributing to such an important cause.
Anna Brown - Motif Creative