Connections for life
Medtronic Neurovascular
With rising pressure from fast-moving rivals and fragmented, emotionally distant communications across the business units, Medtronic Neurovascular needed a clear, unified strategy to protect market share, reignite sales in brain and nervous system technology and reconnect with clinicians and purchasers.
Our approach
We refocused the narrative around the powerful connections between patients, surgeons and technology, emphasising the collaboration and innovation that drives Medtronic’s impact. This came to life in a striking hero image with the patient at the centre - three interlinked circles within the head, symbolising people, technology and care, all connected through neural imagery.
What makes a life lived well?
It’s the connections we make, the bonds we share, the care we give - and the care we receive.
The lives we touch, in every moment.
Progress is made through this collaboration.
Life is shaped by these connections.
The strength of one and the power of many - driving innovation.
Empowering, healing.
What begins with one connection ripples through time, growing into something greater, more lasting.
In the end, it’s the connections we make that transform our lives.
Connections for life
Brand strategy
Messaging house
Visual and verbal identity guide
Deep-dive workshops
What we delivered
Powered by a motivating culture and an innovative portfolio of initiatives, we will optimize and create access to Neurovascular care for 500k patients globally.
Medtronic - Neurovascular Strategic Plan