LINQ II™ ICM system

Centered around you

Medtronic Cardiovascular needed a strategy to position the LINQ™ system as the top
choice for clinics needing efficient implantable cardiac monitoring.

  • Hospitals face resource shortages and need smarter solutions

  • New players are challenging Medtronic’s potition

  • LINQ™ system is the most accurate, time-saving solution with claims no competitor can match

We crafted a story that taps into the real pressures healthcare professionals face

  • Emotion is used to highlight daily struggles, making it real and relatable

  • We showed how LINQ™ directly addresses their needs, saving time and adding value

  • The healthcare professional is the focus with LINQ™ as the essential solution

Medtronic Cardiovascular

What makes a life lived well?

You’re under pressure -
time is critical, always ticking.

You need a system that works the way you do.
You need precision - not guesswork.
You need results you can trust - fast.
You need technology that saves you time.
The LINQ™ ICM system is built with you in mind.
Built with experience, designed for efficiency and made to
meet the demands of your clinic.
It’s the world’s most accurate implantable cardiac monitor,
delivering the data you need, when you need it.
From effortless integration to saving valuable time, the
LINQ™ system provides the support you deserve.

A complete solution, centered around you.

Powered by a motivating culture and an innovative portfolio of initiatives, we will optimize and create access to Neurovascular care for 500k patients globally.

Medtronic - Neurovascular Strategic Plan