History

Ethical Twist is a premium brand of fine organic hand knitting yarn, which have been created from the finest natural fibres and produced without the use of harmful synthetic chemicals and pesticides. We developed the name, brand packaging and website to demonstrate the products purity using reduced and understated design - a tweaked letter 'w' just enough to give the brand a twist!

Results

The Ethical Twist brand was reviewed in Design Week in September 2008.

Skills used

Brand positioning & naming Brand identity
e-commerce website
Packaging design