History

The AEA is a trade association representing the interests of British manufacturers and suppliers of agricultural machinery. We helped re-develop their brand strategy to meet the objectives of a five-year strategic plan. The resulting brand identity was influenced by physical attributes like rotating blades, pulleys and wheels as well intangible traditions like crop rotation and the ever-changing seasons.

Results

\"Our new brand identity demonstrates our energy and vision and presents us as a dynamic organisation moving forward and embracing change\". Roger Lane-Nott, Director General AEA

Skills used

Brand identity & strapline
Brand guidelines
Membership literature
Annual reports